Lexia
Knowledge First
Areas
Brand design
Consultant
Web design
Web development
Lexia is an independent legal and tax firm active in various legal and consulting sectors with a team of over 100 people and 3 offices. Thanks to the collaboration with the Lexia team, we designed the new corporate identity starting from the firm’s original logo, and we created a website to achieve two goals: showcase the firm’s numerous areas of intervention and provide the Lexia team with a tool to publish press releases and articles.
Info extra
After focusing on the logo design, we managed to start a shared path with the client to analyze not just a single asset, but the entire system: every choice made was conceived with a digital-first approach, while keeping in mind the need for the brand to exist in different contexts and across various media.
The pursuit of balance
The previous Lexia logo retained all the original values of the brand: the triangular mark stands for stability and solidity, but when inverted, it metaphorically represents the balance achieved through legality and Lexia’s experience.
After changing the typography and acquiring a more modern and readable font, we worked on the color, modifying the original shade of red and pairing it with neutral tones to be used in various situations. The triangle was the starting point for the design of illustrations and icons. The result is an essential and impactful brand identity, in harmony with the more rigorous and classic interiors of the offices.
A website with a strong editorial component
The Lexia website has two main functions: showcasing the firm’s activities and the professionals capable of providing these services, and maintaining ongoing contact with its users by publishing various contents. The final product is a platform with three main archives: the services, divided into specialization categories; the team, with a detailed page for each professional; and a frequently updated editorial section.
