Ora Et Labora
Italian coffee heritage reimagined for the digital age.
Areas
Web design
Web development
Ora Et Labora is an Italian brand with over 20 years of experience, specializing in coffee and coffee machine sales. Their products cater to both non-EU business clients, such as hotels, restaurants, and other commercial activities, and direct consumers, offering a wide range of high-quality products with distinctive design.
Info extra
Careful brand positioning analysis was essential for this product. Our approach maintained the brand’s Made in Italy prestige and values, crucial for the international market, while creating a fresh look for new users through careful photographic curation and a clean interface.
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A welcoming shopping experience
Feelings are as important as data: O&T’s product catalog highlights the distinctive features of the machines while maintaining a welcoming and relaxed experience. To strike this result, we used a warm pastel palette inspired by the logo colors, adding some gentle and comfortable tones.”
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Defining the new tone of voice
The website features photos and renders from prestigious brands which, while strategically important, risked overshadowing the Ora et Labora brand presence. Along with the website design, we created a selection of new photos, balancing more descriptive images with more evocative and empathetic ones.
