Sensity AI
Reshaping trust in Digital Media in the AI generation era
Areas
Brand design
Web design
Sensity AI is a detection platform for AI-generated deepfake videos, images, and audio. Following a previous collaboration with Francesco Cavalli, Sensity AI’s founder, we partnered again to guide the brand through its next growth phase. The renewal project focused on two key elements: the logo revamp and a complete website redesign.
Info extra
Since 2016, Sensity has continuously evolved its offering, complementing its established consulting services with new products. Our intervention focused on strengthening the brand identity to align with the company’s European leadership position in deepfake detection technologies. The logo evolution presented an exciting challenge: maintaining brand recognition while updating it to reflect the company’s innovative spirit. The result is a visual identity that effectively communicates Sensity AI’s core values: reliability and technological excellence in cybersecurity and artificial intelligence.
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Icons and Illustrations
A crucial aspect of the project was creating a comprehensive set of icons and illustrations aligned with the content of different pages. These graphic elements were integrated across various website contexts, maintaining visual consistency that reinforces brand identity. We developed a cohesive color system where each color carries specific meanings: blue for digital devices, yellow for detection services, and red for warning or alert situations.
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Animations and Design System
Building upon the brand’s design system, we designed a set of custom animations to make key website sections more engaging, highlighting the distinctive features of each service offered. This approach helps make complex content more understandable and memorable for website visitors.
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Website Structure
We emphasized the website structure to guide visitors through key functionalities and service benefits. The clean, informal, and direct aesthetic helps clarify the scope of each service offered by Sensity. The Homepage was designed to showcase the versatility and flexibility of all services, demonstrating the advantages of applications across different sectors.
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