An image needs a place in the project: on a website, in a presentation or within social content. At Studio Up we organise photography and video around the communication strategy, working with a network of collaborators when clients have not already produced the material internally.
Clarify uses and existing assets
Before production, establish what needs to be communicated and where it will appear. Formats, crops and duration depend on the channels. Reviewing existing assets also separates reusable content from material that needs to be created.
Define the production scope
People, locations, scheduling and approval stages all affect the work. The proposal should specify activities, versions and deliverables. A website video and a series of social assets may require different production approaches.
Prepare for publication
Usage rights, permissions from the people depicted and asset availability need to be clear before use. Final selection considers brand consistency and clarity in context, not only the impact of an individual image.
Show us your existing material and tell us where you would like to use it.