A social presence needs more than a sequence of posts. It takes recognisable messages, suitable material and continuity. At Studio Up, social work sits within the communication strategy, with an editorial calendar and management of the agreed platforms.
Choose what to tell
Products, people, projects and expertise can become different kinds of content. Selection starts with the audience and objectives, not the need to fill every slot. Instagram and LinkedIn are among the channels we use most often, but the choice should suit the company.
Organise production and approvals
A calendar is useful when it can be delivered. Establish who supplies images and information, who prepares copy and who approves it before publication. Formats, frequency and handling incoming requests need a clear scope.
Read results in context
Platform metrics help observe the response to content, but do not automatically represent enquiries or sales. Paid promotion, new asset production and community support are activities to define separately, rather than assuming they are all included.
Tell us which channels you use, what material you have and what you want to improve.