We rarely handle traditional Out-of-Home (OOH) advertising and street billboards, but when we do... we do it in grand style!
For the promotional minisite parloio.it, we were tasked with executing a high-visibility cross-channel marketing campaign designed to maximize website clicks and generate massive digital traffic in the shortest possible time.
Merging OOH Advertising with Digital PPC Campaigns
To support a massive, highly targeted Google Ads (PPC) campaign, we designed custom maxi-billboards and strategically placed them in the highest-visibility locations across major Italian cities.
The Roman locations of Piazza di Spagna, Piazza Argentina, and Via IV Novembre were certainly breathtaking. However, our installation in Milan's iconic Piazza Duomo truly stole the show: a staggering billboard measuring 50 meters wide by 12 meters high... not bad at all!
The Campaign Results
The final outcome of this integrated omnichannel strategy? An incredible 5 million website clicks in just 10 days.
