Sognorosso

Unfortunately, not all custom digital projects see the light of day!

This was the case with Sognorosso (Red Dream), an exclusive track driving experience designed for motorsport enthusiasts and curious beginners, providing high-end racing equipment for an unforgettable, adrenaline-fueled adventure.

Starting from their highly evocative naming, we designed a custom brand identity meant to instantly communicate the raw power of a sprint, high speed, and the goosebumps you feel during sudden acceleration.

Beyond designing the corporate logo, digital typography, and brand color palette, we completely reimagined their creative art direction and photographic imagery, making it far more emotional and engaging rather than purely technical.

We also executed the UI/UX web design for their digital platform, crafting custom copywriting centered around the concept of a recurring dream for adults who have never stopped playing.

However, Sognorosso ultimately remained... just a dream! We genuinely hope that one day it will finally see the light—and hit the asphalt.