Formula Luci Italia
The beauty of Light: aesthetics and functionality in perfect harmony
Areas
Consultant
Web development
Formula Luci Italia is a leading company in providing lighting solutions for the luxury sector. Its products are characterized by the combination of efficiency and style, and are made with cutting-edge technologies.
In collaboration with Filippo La Duca, who oversaw the brand’s artistic direction, we developed a website that highlights the high quality of the products and their application in real contexts.
Info extra
The challenge was to showcase the technological nature of FLI products without sacrificing their aesthetics. Additionally, it was important to highlight their real-world applications in showrooms and events, where FLI products risk going unnoticed due to their minimalistic nature. The solution was to create two main interconnected archives on the website, showing the products from the technical table to their use in professional settings.
Products and projects
The product archive and the project portfolio are the two main sections of the FLI website: the former collects catalog products, technical profiles, and related downloadable documents useful for industry professionals, while the latter showcases FLI’s consulting activities for custom projects.
Feature and Catalogs
To allow users to appreciate every detail of the products, we enabled image zooming by hovering the cursor over the product photos. Additionally, we created a specific section for catalogs, so that customers can easily access digital formats and archive them as preferred.
Catalogs
The annual catalog is a significant product for the brand’s commercial strategies and is a tool that allows lighting professionals to design their projects. Filippo managed the promotion of these books, taking care of the photos useful for presenting the product; our team subsequently created a special section on the website to give further prominence to these shots.
