An e-commerce with carefully selected lighting products and materials.
Klartext products retrieve the original charm of the past, adding new beauty and meaning: lighting products inspired by classic 1930s furniture pieces repurposed for contemporary customers through a catalog full of finishes and colors.
The project presented two main complexities: a catalog with a large variety of contents, which alternates well-known products with niche products, and many variables for each product in terms of colors and materials.
Products and finishes
Klartext’s catalog is significantly complex and it is one of the strongest features of the brand’s commercial strategy.
The leitmotif of the brand identity
The shapes of the logo are inspired by the sinuous movement of Klartext cables and recall the brand name initial.
The color choice (yellow/ochre) simultaneously recalls the brightness of the light and the welcoming sensations of ceramics.
A shopping experience without complexity
Klartext e-commerce wants to offer its users a simple and comfortable shopping experience: our strategy was to give maximum visibility to products through a very light interface that does not overlap with the numerous product attributes.
The mobile experience plays a key role in creating the website: the catalog was designed in lower resolutions first with a mobile-first approach, ensuring that the wide range of product features is not lost.