House of Switzerland
A hub for meetings and events to celebrate the hidden side of Switzerland.
Inspired by the lively and multifaceted concept of pop-up stores, House of Switzerland serves as a direct meeting place between Switzerland and the economic, scientific, cultural, and political exponents of the host country: a fun, fast, and impromptu intervention in the city of Milan to show the hidden qualities of the Swiss Brand.
The website we have created aims to offer a convenient tool to quickly consult the events in the program and find practical information to reach and participate in the initiative. Furthermore, the site is a useful container for witnessing and promoting the various moments that animated the House through photos and social networks.
Pink like Switzerland
The House Of Switzerland organization asked us to decline their brand identity following a fundamental concept: Switzerland, as you’ve never seen it before. For this reason, with the complicity of the client, we have used pink in a provocative way as the main element of these identities: a vibrant and energetic color that recalls the idea of innovation, digitization, and change.
The photographic imagery in a new frame
To launch the event, we used stock photos of previous events and images from the archives of the Swiss consulate with a rather traditional tone. Colors and photos generate a contrasting sensation, creating an unexpected effect.
Right on point
By imitating the shape of the logo, the menu has become an animated object that, as it expands, shows all the essential information for orienting oneself in the HoS program and at the same time becomes a live object to interact with.
Innovating the present, preserving the past
The event program had to undergo various updates and changes: to guarantee maximum flexibility, we developed a database of contents to be updated according to the client’s needs, useful both for communicating any changes within the event and as an archive to be exploited for future events.