DIT & Partners
A dynamic brand identity for a law firm that puts the needs of its clients first.
CategoryDesign corporate identity
DIT & Partners is a firm founded in Milan by three young lawyers: their goal is to propose a dynamic approach tailored to the client’s needs, creating a proposal that is very far from the canonical approach of large law firms.
Dialogue with customers has shown the need to have a simple identity, adaptable to different contexts and on different surfaces. The brand must be presented on different documents and materials, and be memorable without being invasive. For this reason, we have offered our client a modular approach: a very simple logo to be combined, where necessary, with more complex and identifying animated graphic elements.
The client’s request was to have a simple and flexible identity, which communicated a serious, measured, and no-frills approach. The logo we have created follows this direction: we have chosen a neutral typography and we have produced different versions to show the customer the numerous possible solutions in terms of layout.
The protagonist of the website is a dynamic texture that accompanies the user while exploring the website: the texture is a metaphor for the studio’s ability to change and shape itself according to the customer’s needs.
Documentation and printed material are important touchpoints for the Studio: we have created simple and easy-to-manage material while retaining the characterizing elements of the brand.