Sensity AI
Rimodellare la fiducia nei media digitali nell’era dell’IA generativa
Aree
Brand design
Web design
Sensity AI è una piattaforma di rilevamento di video, immagini e audio deepfake realizzati tramite intelligenza artificiale. Dopo una passata collaborazione con Francesco Cavalli, founder di Sensity AI, abbiamo lavorato insieme per accompagnare il brand verso il passo successivo nel suo percorso di crescita. Il progetto di rinnovamento si è concentrato su due elementi chiave: il revamp del logo e il restyling completo del sito web.
Extra info
Dal 2016, Sensity ha costantemente evoluto la propria offerta, affiancando nuovi prodotti alla consolidata attività di consulenza. Il nostro intervento si è concentrato sul rafforzamento dell’identità del brand, con l’obiettivo di allinearla alla posizione di leadership europea dell’azienda nel campo delle tecnologie di rilevamento deepfake. L’evoluzione del logo ha rappresentato una sfida stimolante: preservare la riconoscibilità del marchio e aggiornarla per riflettere lo spirito innovativo dell’azienda. Il risultato è un’identità visiva che comunica efficacemente i valori fondamentali di Sensity AI: affidabilità e eccellenza tecnologica nel settore della cybersecurity e dell’intelligenza artificiale.
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Icone e Illustrazioni
Un aspetto fondamentale del progetto è stata la creazione di un set completo di icone e illustrazioni in linea con i contenuti delle diverse pagine. Questi elementi grafici sono stati integrati in diversi contesti del sito, mantenendo una coerenza visiva che rafforza l’identità del brand. Parallelamente, abbiamo sviluppato un sistema di colori coerente con il significato: il blu rappresenta i device digitali, il giallo i servizi di detection, e il rosso le situazioni di pericolo o allerta.
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Animazioni e design system
Partendo dal design system progettato per il brand, abbiamo progettato e creato un set di animazioni personalizzate con l’obiettivo di rendere le sezioni chiave del sito più accattivanti, evidenziando le caratteristiche distintive di ciascun servizio offerto. Questo approccio contribuisce a rendere i contenuti complessi più comprensibili e memorabili per i visitatori del sito.
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La struttura del sito
Abbiamo posto particolare enfasi sulla struttura del sito, con l’obiettivo di guidare i visitatori attraverso le funzionalità chiave e i vantaggi dei servizi. L’ estetica sobria, informale ed immediata contribuisce a chiarire le aree di intervento di ogni servizio proposto da Sensity. L’Homepage è stata progettata per mostrare la versatilità e flessibilità di tutti servizi, mostrando i vantaggi delle applicazioni in diverse settori.
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