Firm
Firm’s new website, bridging design studio and type foundry
Category
Complex technological solutionsArea
Web development
Firm is a boutique agency focused on creating brand identities with a strong typographic imprint. As a modern and versatile agency, their portfolio is a blend of logos, custom fonts, packaging, and advertising campaigns. To showcase their diverse expertise, Firm requested a website development that would serve as both a portfolio and a retail font shop. Following their creative direction and leveraging libraries like GSAP, we created a platform that meets their needs, blurring the line between agency and type foundry.
Info extra
While designing the website, our team had to consider the User Experience for a new audience segment: not only potential clients seeking a partner for their brand identity but also graphic design professionals looking to purchase new fonts. From a technological standpoint, the website was updated with a new highly flexible shop section, allowing Firm to directly manage new offers and product launches while maintaining focus on their agency activities.
A compass for clients
For the shop section, we designed a dynamic navigation bar containing various elements: from simple textual information to sliders that allow users to change product appearance and test font features in real-time. To further facilitate the testing phase before purchasing a product, we also programmed a feature to invert the color of backgrounds and texts, switching between white and black and vice versa.
Dynamic pricing
Firm’s fonts are variable not only in appearance but also in price. The client requested our technical team to create a discount system that, based on the type of licenses acquired, displays a specific price for a particular offer. By combining different licenses, customers can immediately perceive price changes and more easily evaluate the value of their purchase.
Project archive and technical features
A portion of the website is focused on explaining the agency’s activities and showcasing projects. Here, Firm requested the development of a dynamic feature for each project title. Every preview is accompanied by an additional message in continuous rotation, emphasizing the sense of dynamism and flexibility in their approach.
