Firm

Firm’s new website, bridging design studio and type foundry

Category

Complex technological solutions

Area

Web development

Firm is a boutique agency focused on creating brand identities with a strong typographic imprint. As a modern and versatile agency, their portfolio is a blend of logos, custom fonts, packaging, and advertising campaigns. To showcase their diverse expertise, Firm requested a website development that would serve as both a portfolio and a retail font shop. Following their creative direction and leveraging libraries like GSAP, we created a platform that meets their needs, blurring the line between agency and type foundry.

Info extra

While designing the website, our team had to consider the User Experience for a new audience segment: not only potential clients seeking a partner for their brand identity but also graphic design professionals looking to purchase new fonts. From a technological standpoint, the website was updated with a new highly flexible shop section, allowing Firm to directly manage new offers and product launches while maintaining focus on their agency activities.

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A compass for clients

For the shop section, we designed a dynamic navigation bar containing various elements: from simple textual information to sliders that allow users to change product appearance and test font features in real-time. To further facilitate the testing phase before purchasing a product, we also programmed a feature to invert the color of backgrounds and texts, switching between white and black and vice versa.

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Dynamic pricing

Firm’s fonts are variable not only in appearance but also in price. The client requested our technical team to create a discount system that, based on the type of licenses acquired, displays a specific price for a particular offer. By combining different licenses, customers can immediately perceive price changes and more easily evaluate the value of their purchase.

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04
06

Project archive and technical features

A portion of the website is focused on explaining the agency’s activities and showcasing projects. Here, Firm requested the development of a dynamic feature for each project title. Every preview is accompanied by an additional message in continuous rotation, emphasizing the sense of dynamism and flexibility in their approach.

group-359
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