Framour
Fresh, simple, with a touch of nostalgia: the Framour Eyewear brand
Category
Building a web based businessArea
Content creation
Framour is a new brand of sunglasses and prescription eyewear frames: their products target an under 40 audience seeking comfortable, practical and easy-to-wear products, while embracing the appeal of shapes and materials inspired by classics from the past.
Info extra
Together with the Framour team, we worked on the brand’s overall identity and created visuals for the launch of their first collection: two sets of eyewear, sunglasses and prescription frames, aimed at rediscovering the shapes of the most iconic 60s and 70s models, reimagined with new colors, nuances, and materials. Simultaneously, we developed all complementary product elements to ensure future collections remain consistent with the corporate identity.
The first collection launch
To present the brand’s first models, we produced clean photographic images, carefully selecting models and photo compositions to create immediate and easily recognizable images: photos of each individual product, photos of products worn by various models and various details to highlight the finishes and materials of the frames.
Before the shots
We managed the entire production of Framour’s first campaign, from model casting to final shot publication. To showcase the products, we selected a team of models with natural looks who could emphasize the practicality and authenticity of Framour products and position the brand as a new independent label among more established brands.
Website and E-commerce
The Framour shop is simple and essential, with photos and useful information for a pleasant and straightforward shopping experience. Small typographic animations and neon blue help voice the brand’s informal soul, strengthening the brand identity alongside that of the products.
