Ora Et Labora

Un’esperienza digitale per gli chi ama il gusto della tradizione italiana.

Categorie

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Aree

Web design

Web development

Ora Et Labora è un marchio italiano con oltre 20 anni di esperienza specializzato nella vendita di caffè e macchine da caffè. I loro prodotti si rivolgono sia al pubblico business extra UE, come hotel, ristoranti e altre attività commerciali, che ai consumatori diretti, offrendo un’ampia gamma di prodotti di alta qualità e dal design distintivo.

Extra info

Analizzare attentamente il posizionamento del brand è stato fondamentale per la realizzazione di questo prodotto. Il nostro approccio ha preservato il prestigio i valori del Made in Italy che il brand offre, elemento chiave per il mercato internazionale, creando però un nuovo look in linea con i nuovi utenti, grazie ad un’attenta ricerca fotografica e un’interfaccia semplice.

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01

Un’esperienza d’acquisto accogliente

Le sensazioni sono importanti come i dati: il catalogo prodotti di O&T mette in risalto le caratteristiche distintive delle macchine senza rinunciare ad un’ esperienza accogliente e rilassata. Per ottenere questo risultato, abbiamo usato una palette di toni pastello caldi ispirandoci ai colori del logo, e aggiungendo alcuni toni delicati e confortevoli.

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Oel-extra-2
05
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Oel-extra-1

Il giusto mood

Il sito contiene foto e render di brand prestigiosi che, per quanto importanti sotto il profilo strategico, rischiavano di nascondere la presenza del brand Ora et Labora. Insieme al design del sito, abbiamo creato anche una selezione di nuove foto, bilanciando le immagini più didascaliche con alcune più suggestive ed empatiche.

05
04
01
Oel-extra-5
Oel-extra-3
Oel-extra-4

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