An energy booster for gamers
Pro Drinks® is a powdered energy drink made from high-quality and natural ingredients designed for gamers. The products can provide good concentration and energize to improve gaming performance and take the gamers to another planet.
The imagery of the brand link to the classic iconography of early 90s Sci-fi films: a mix of nostalgia and fascination for independent amateur products: the result is a gritty brand that is aimed at non-professional gamers and fills the gap that exists between drinks dedicated to the sector and the more widespread soft drinks.
The imaginary of the alien
The Pro Drinks icon is an alien with a cheerful and cheeky attitude, the one of a player who knows he has the right resource to win.
The third eye is the metaphor of a gamer who unlocks all his potential to better see his opponents. The language takes the classic Sci-fi B-movies and mixes them with 90s streetwear.
Starting from the main iconography of the brand, the alien, we have recreated a series of badges and icons to present the most relevant strengths of the product: durability, improvement of concentration and energy boost.
Keeping faith with the main color of the brand and the anatomy of the main character, we have created a series of characters to be applied on the packaging, to differentiate the various flavors of the product and maintain the same family feeling.
Aware of the co-presence of other digital touchpoints, such as Twitch, TikTok and Instagram, we have created an essential site with two objectives: to create continuity with the main brand, expressed in the logo and packaging, and to offer an immediate and easy-to-connect shopping experience to other channels.